Our mission at HoopFuel is simple - create high-quality supplements formulated to help basketball players hoop harder for longer.

Whether you’re a high school player trying to go pro or a 30-year old trying to get back into the game, we believe that every hooper should have access to research-backed supplements that can take your performance and recovery to the next level.

Our story starts with Will (aka The Corporate Hooper), a fitness and nutrition obsessed hooper playing in some of New York City’s top leagues.

After seeing basketball players across the city chug Gatorade for hydration and Redbull for a pregame energy boost, Will realized that there wasn’t a single high-quality hydration or pregame supplement available that was specifically formulated for hoopers. So he decided to make them himself.

To turn his vision into reality, Will brought in his college friend Hudson Schertz, an everyday hooper with a degree in health and exercise science and past experience in the supplement space.

Together, the two set out to create the biggest performance supplement brand for hoopers, with the core mission of developing high-quality, science-backed supplements specifically formulated to help basketball players hoop harder for longer.