Basketball players sweat more than baseball players, run more than football players, and make more split-second decisions than runners — yet most sports supplements are designed for the general athlete. The reality is, basketball places a unique mix of demands on the body and mind: explosive power, sustained endurance, rapid recovery, and sharp focus. It’s not a sport that fits inside a one-size-fits-all formula — and that’s exactly why we created HoopFuel Hydrate and HoopFuel Performance.
In a basketball game, players average 105 intense movements lasting between 2 and 6 seconds (jumps, cuts, sprints), highlighting the demand for explosive energy (Gottlieb et. al., 2021).
Basketball players run an average of 2.5 miles per game, about 2X more than the average cornerback and wide receiver and 7X more than the average baseball player (NBA.com advanced stats).
Basketball players lose an average of 1.5 liters of sweat per hour of during a game and between 1.0 - 1.4 liters during practice (Afman et. al., 2014, Broad et. al., 1996). Sweat rate varies by hooper.
Being ≥2% dehydrated can decrease strength and speed during exercise and may negatively impact shooting performance according to basketball-specific research (Nuccio et. al., 2017).
Our development process starts with data — analyzing the physiological and cognitive demands of basketball, then mapping ingredients to those needs. We reference peer-reviewed studies on hydration, electrolyte loss, cognitive fatigue, and athletic output, and only include ingredients shown to be effective at clinically supported dosages. The result? Products designed to support the specific physical and mental demands of basketball. Every formula is research-backed, formulated for hoopers, and made with high-quality ingredients.
