• lemon-citrus-1

    HOOPFUEL HYDRATE

    Stay hydrated, protect against cramps, and recover faster.

    SHOP NOW
  • fruit-punch-1

    HOOPFUEL PERFORMANCE

    Boost energy and focus without the crash.

    SHOP NOW

OUR PRODUCT DESIGN PRINCIPLES

Grounded in basketball science.

Formulas backed by basketball-specific research ensures effective support of on-court performance and/or post-game recovery.

Developed with D1 nutrition expertise.

We're proud to have Tim DiLeo, Assistant Director of Sports Nutrition at a D1 basketball program, on the HoopFuel team as a key product advisor.

No sketchy proprietary blends.

We clearly list every ingredient and dosage for each of our products so that you can confidently trust that what you see is what you get.

Made with the highest quality ingredients.

We select the best form of each ingredient for our products, like using pink Himilayan seal salt instead of sodium citrate in Hydrate.

HOOPFUEL HYDRATION QUIZ

Get a personalized, research-backed basketball hydration and electrolyte plan in under 30 seconds.
TAKE THE QUIZ

★★★★★ 4.9/5 | TRUSTED REVIEWS

WHAT CUSTOMERS ARE SAYING:

Basketball player wearing a

  • HoopFuel Hydrate

    I was consistently cramping up right before the end of my basketball sessions before using hoop fuel, now I can play my hardest for the whole time without worrying of catching a cramp!

    Matthew M.

  • HoopFuel Performance

    Used it for first time. Had good boost and didn’t have tingling feeling of other pre workout mix.

    Jordan S.

  • HoopFuel Hydrate

    Great for summer outdoor pickup ball. Could definitely notice a difference. Taste is salty but still really solid!

    Brendan B.

  • HoopFuel Performance

    Love the product! I think they need another flavor but the actual product does exactly what you expect it to do. This is not a gimmick, you do feel more focused and I felt less tired while playing!

    Anthony G.

  • HoopFuel Hydrate

    Flavor is really good. Once I learned the ratio of electrolytes our body sweats out, I realized my old electrolyte powder wasn’t keeping up. I burn around 1000-1800 calories every hoop sesh, and these electrolytes have be...

    Isaak O.

  • HoopFuel Performance

    Great product, I feel energized for an entire game if I take before playing.

    Andrew K.

  • HoopFuel Hydrate

    This product is exactly what I've been needing to keep me playing longer and feeling stronger on the court!

    Dari A.

  • HoopFuel Hydrate

    I’ve always wanted a better option to get my electrolytes after hooping with no added sugar. Both flavors are great but the Blood Orange is my go to!

    Jeff C.

  • HoopFuel Hydrate

    I was consistently cramping up right before the end of my basketball sessions before using hoop fuel, now I can play my hardest for the whole time without worrying of catching a cramp!

    Matthew M.

  • HoopFuel Performance

    Used it for first time. Had good boost and didn’t have tingling feeling of other pre workout mix.

    Jordan S.

  • HoopFuel Hydrate

    Great for summer outdoor pickup ball. Could definitely notice a difference. Taste is salty but still really solid!

    Brendan B.

  • HoopFuel Performance

    Love the product! I think they need another flavor but the actual product does exactly what you expect it to do. This is not a gimmick, you do feel more focused and I felt less tired while playing!

    Anthony G.

  • HoopFuel Hydrate

    Flavor is really good. Once I learned the ratio of electrolytes our body sweats out, I realized my old electrolyte powder wasn’t keeping up. I burn around 1000-1800 calories every hoop sesh, and these electrolytes have be...

    Isaak O.

  • HoopFuel Performance

    Great product, I feel energized for an entire game if I take before playing.

    Andrew K.

  • HoopFuel Hydrate

    This product is exactly what I've been needing to keep me playing longer and feeling stronger on the court!

    Dari A.

  • HoopFuel Hydrate

    I’ve always wanted a better option to get my electrolytes after hooping with no added sugar. Both flavors are great but the Blood Orange is my go to!

    Jeff C.

HOW WE COMPARE TO OTHER BRANDS:

  • HOOPFUEL HYDRATE

    Designed to replace the key electrolytes lost through your sweat in 1 hour of basketball with zero sugar and no additives.

    EXPLORE HYDRATE

  • HOOPFUEL PERFORMANCE

    100 mg caffeine and paired with Alpha-GPC, betaine, and other clean ingredients delivers focused energy without the jitters or crash.

    EXPLORE PERFORMANCE

LEARN MORE ABOUT HOOPFUEL:

1. Why did we start HoopFuel?

Because basketball has its own demands. You need bursts of power, full-game endurance, and sharp decisions under fatigue. Most sports nutrition is built for lifters or runners. We built a system that supports hoopers from warmup through recovery. Built for basketball. Backed by science.
2. What makes HoopFuel different from generic sports nutrition?

Everything starts with the game. Our formulas, education, and testing are designed around what actually happens on court, not in a weight room. Every product has transparent labels, GMP-certified manufacturing, and input from a Division I sports nutrition advisor.
3. What does “Built for basketball” actually mean?

It means every ingredient, ratio, and protocol connects to basketball performance. We focus on energy systems, hydration, and decision-making specific to hoops. Other brands copy endurance or gym playbooks. We build for the demands of the game.
4. How does HoopFuel fit into my routine?

We designed HoopFuel to plug easily into your existing pregame, in-game, and postgame routine. Sip Hydrate before, during, and/or after runs, games, or conditioning for optimal hydration. Use Performance before you play or train for the perfect boost in energy and focus (without the jitters or crash). Simple, consistent, basketball-specific.
5. How does HoopFuel approach safety and transparency?

We keep it clear. No sketchy proprietary blends. Every dose is listed. We manufacture in a GMP-certified facility and work with Tim DiLeo, a Division I sports nutrition advisor to ensure every formula is designed to support the unique demands that basketball requires.

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